Ferrari Purosangue: Business Strategy with Product Diversification
Pretty much everyone by now has seen the spy shots of Ferrari’s upcoming SUV (or FUV for Ferrari Utility Vehicle) Purosangue leaked a few days ago, way ahead of its launch. Just a few days later the automaker, as expected, reported record results for...
AMG’s First Pop-up Store: Car Dealerships Changing for Good
Following the example of the parent company, AMG recently opened its first pop-up store called UNXPCTD in Munich. Pop-up stores are not a new thing. Mercedes-Benz itself is surely one of the most active brands in this sense. Since 2016 the brand...
Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Circular Economy in Automotive: BMW i Vision Circular Concept
BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Ferrari introduces Icona Series Daytona SP3: Heritage Cars in Modern Automotive
Last weekend at Ferrari’s Finali Mondiali held at Mugello Circuit in Tuscany, the company presented the highly anticipated new entry in the Icona Series started back in 2018 with the presentation of the Monza SP1 and SP2. This time made its first...
Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
Rolls-Royce Marketing Mix: The 8Ps of a luxury goods company
Each company in the luxury automotive industry has its own "niche within the niche". Being an oligopoly, characterised by a very limited, and very demanding customer base, this market requires each one of the few key players to distinguish itself...
Big Projects hint at Aston Martin and Porsche’s near future
Two big announcements were made by Aston Martin and Porsche just a couple of days ago. This time, however, they are not regarding new cars, but two big projects for new facilities that suggest plans for the two companies’ future. ASTON MARTIN As of H1...
Porsche Mission R: How do concept cars benefit automakers?
Just two days ago, ahead of the presentation at the IAA Mobility in Munich, Porsche unveiled a new electric car concept, the Mission R. The last time we saw a car with a similar name, it was a few years ago and the model was the Mission E, which turned...
Subscription Service for Supercars: Does it work?
Between 2017 and 2018, numerous automakers released pilot tests of their own subscription models versions. Services that, for a monthly fee, would grant a client the choice of a new vehicle among a wide range of options and include insurance, (almost...
Aston Martin Restructuring: A year later
Aston Martin has just released its results for the first half of 2021. It has been a year since new CEO Tobias Moers took office, coming from its successful experience at AMG. A little less since the announcement of the renewed partnership between the...
Marketing Racing #12: Ferrari and Epic Games' Fortnite Deal
Automotive companies’ collaborations with video games developers to promote their own image and product are not a new thing, and racing video games have been around for a while now. It started with Atari’s Gran Trak 10 in 1974, but it took until the...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...